June 18th, 2020 by Corey Teramana
You only have 7 seconds to capture someone's attention at the beginning of a video and possibly even less than that on something text based, Says the experts. Click To Tweet

Imagine someone’s scrolling through your category niche and they click your page’s “Learn More” button.

What are they thinking?

What are they looking for?

What do they really need help with?

Would a well written biography enroll someone into asking you for support?

Yes!

The goal is to have a strong biography that builds a relationships with someone from the first line and has them looking for the CTA by the end. Below is a great outline to follow for writing your CoachRanking bio.

Go right for the heart of the matter. What do you need to say to capture their attention? What matter could you speak to first? Well, there’s two schools of thought when it comes to writing biographies.

     The First – Make it like a sales letter.

Have an intro question that goes into the problem. Have them say yes to your identifying question and then edify your positioning in the matter. Next, back it with a little social proof in your abilities and then dive into the pain points a few seconds more before slamming down your call-to-action (CTA). Right? It’s a pretty solid format and lots of professionals use it.

     The Second – Do it like the super GURU’s and Instagram Influencers do…

Short, clever and leaving them wanting eagerly more. It is true that you can sum up who you are, what you do and how you can serve people in just a few words or context laying sentences.

 

So… What will you do?

When it comes to writing a great CoachRanking profile bio, there’s a few things you’ll want to keep in mind:

  1. Who are you looking to connect with and why?
  2. What is the solution they are looking for and what is the problem?
  3. What is your desired end result of your profile CTA and what is the first step towards that end result? 

 

When it comes to having a great CoachRanking profile page, there’s a few other things to keep in mind:

  1. How much time can you get someone to spend on your profile?
  2. What else besides having a well written bio, a gorgeous professional photo, the right three niches chosen for you business, your best social media profile link, your best website link, a well filmed Company video, an authentic Personal video, a great Testimonial video, lots of personality badges and positive comments from all your friends, fans, clients and colleagues, and up to 5 educational and entertaining videos in your Training Video Carousel?

That’s a great start. Give someone a complete experience while their on your profile page. Let them in and let them see what you’re all about!

If you haven’t already, go and claim your CoachRanking profile with this link and take the time to make it grab someone and convey how much you care about supporting them through this next level of their lives or businesses.

 

Posted in Business Strategy, Coaching, Social Media Tagged with: ,